Every business shifts over time. You grow. You learn. The world around you changes. A fresh look at your strengths, weaknesses, opportunities, and threats helps you see what’s working, what’s holding you back, and where to focus next.

Get Clear on What’s Working and What’s Not

What Is a SWOT?

A SWOT analysis looks at four key areas of your business:

Strengths
What you do well and what makes you stand out.
Ask yourself: What do people always thank us for? What do we do better than anyone else?

Weaknesses
Where you feel stretched or under resourced.
Ask yourself: Where do we struggle? What do we avoid because we don’t feel confident in it?

Opportunities
The doors that could open for you if you choose to walk through them.
Ask yourself: What trends or partnerships could help us grow? What gaps do we see that no one else is filling?

Threats
The external factors that could slow you down.
Ask yourself: What’s happening around us that we need to be ready for?

Why It Matters

Your first SWOT might have helped you launch. But your business is different now.

A new SWOT helps you:

• Identify what’s truly working

• Spot the patterns that need to change

• Focus on what deserves your attention right now

• Set priorities for your next 90 days

It’s not about perfection — it’s about perspective.

Start Your Own SWOT

You don’t need a consultant to start.

You just need a quiet moment, an honest look at your business, and the right framework.

Download our free SWOT worksheet and start mapping where you are today.

Ready to Go Deeper?

If you want to turn insight into action, Hourglass Strategy can help.

Our 90-day action plans start with a fresh SWOT and end with a clear roadmap to help you move forward with focus.