Who We Are
Hi, I’m Elisa Love, founder of Hourglass Strategy.
I started this business for people like us: leaders, doers, and creatives who care deeply about their work but don’t always have the time, clarity, or capacity to tell their story the way it deserves to be told.
Hourglass Strategy is my intentional, personal way of helping you bridge that gap. Whether you’re a small business, nonprofit, or creative entrepreneur, I’ll meet you where you are, find what’s getting in your way, and help you move forward with clarity and momentum.
I bring more than a decade of experience in marketing, outreach, and community relations, paired with a storyteller’s eye and a strategist’s mindset. I’m a two-time Colorado Broadcasters Association Award of Excellence winner and a 2024/2025 Boettcher Foundation Doers & Difference Makers Fellow. My work has spanned media, sales, nonprofits, and local business advocacy, with recent roles at the Grand Valley Creative Alliance, KKCO/KJCT Television, and the Grand Junction Area Chamber of Commerce.
I’ve spent the last ten years working with small businesses, entrepreneurs, and creatives—listening to what’s hard and helping make it just a little easier for them to do what they love. That perspective shapes how I work, with care, creativity, and deep respect for what you’ve built.
I also understand small business from the inside. My husband, Kevin, is one of the owners of Atlasta Solar Center, and over our 12 years of marriage I’ve seen firsthand the passion, grit, and determination it takes to build something lasting. That perspective shapes how I work—with care, creativity, and deep respect for what you’ve built.
When I’m not collaborating with clients, you’ll probably find me working on stained glass projects, reading, exploring Colorado’s creative communities, or spending time with Kevin and our dogs.
What We Do
Hourglass Strategy is NOT a marketing agency.
I won’t manage your social media or build your website.
What I offer is something different: a way to see where your efforts are getting stuck, where the gaps are, and what steps will actually move you forward.
I work with business owners and community-minded leaders who are doing meaningful work but feeling uncertain about how to share it or grow it. Maybe your marketing feels inconsistent. Maybe you want to build partnerships or improve your visibility but don’t know where to start. Or maybe you’re just tired of guessing.
That’s where I come in.
I help you identify gaps in your marketing, outreach, and community relationships. Then I help you find opportunities—connections you haven’t made yet, resources you might not know about, and trusted local vendors or partners who can do the work you need.
Do you understand the role of the Chamber of Commerce and how different chambers function? Are you unsure what kind of workshops or support the Business Incubator offers? Curious what you actually get when you invest in the Grand Junction Economic Partnership? Looking for sponsorship opportunities but unsure where to begin?
If you've ever felt overwhelmed by all the resources available or uncertain about which ones will actually move your business forward, you're not alone. That’s where Hourglass Strategy can help.
These are the kinds of questions I can help you answer.
This is not a one-size-fits-all service. It is grounded strategy, shaped by experience, local knowledge, and a deep belief in thoughtful progress. If you are ready to move forward with more clarity and confidence, let’s talk.
How It Works
Schedule a Discovery Call (complimentary)
Select Hour One or Hour Two
Receive a personalized proposal with clear recommendations and pricing
Start moving forward with confidence and momentum
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!